Marketing to the changing household management and research perspectives

Cover of: Marketing to the changing household |

Published by Ballinger Pub. Co. in Cambridge, Mass .

Written in English

Read online

Places:

  • United States.

Subjects:

  • Households -- United States.,
  • Marketing research.,
  • Marketing -- Management.

Edition Notes

Book details

Statementedited by Mary Lou Roberts and Lawrence H. Wortzel.
ContributionsRoberts, Mary Lou., Wortzel, Lawrence H.
Classifications
LC ClassificationsHF5415.3 .M278 1984
The Physical Object
Paginationxxv, 349 p. :
Number of Pages349
ID Numbers
Open LibraryOL2850035M
ISBN 100884109860
LC Control Number84012288

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One of the world's largest publishers was totally unprepared for recent increases in the demand for digital books. Duringthe sale of e-books exceeded the sales of traditional printed paperback books for the first time. If the publisher had _____, it would have been more prepared for this shift in its marketing environment.

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